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Keywords: Integrated channel
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Journal Articles
Optimal multi-period pricing and sales effort decisions with a logit demand model in an integrated channel
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Journal:
Kybernetes
Kybernetes (2025) 54 (3): 1780–1796.
Published: 15 December 2023
...Wanting Hu; Guangwei Deng Purpose The purpose of this study is to provide an optimal joint strategy of multi-period pricing and sales effort for a retailer with a logit choice demand in an integrated channel. Design/methodology/approach Customer demand is characterized by a logit choice model...
