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Keywords: Intention to purchase
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Journal Articles
Journal:
Kybernetes
Kybernetes (2026) 55 (1): 449–477.
Published: 25 October 2024
... Structural Equation Modeling – Partial Least Squares (SEM-PLS) to test the hypotheses and examine the relationships between WSC, trust, perceived value and purchase intentions. Findings The findings confirm that WSC significantly influences trust, perceived value and the intention to purchase on s...
