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Keywords: Interactive service brand model
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Journal Articles
Journal: Kybernetes
Kybernetes (2014) 43 (8): 1209–1223.
Published: 26 August 2014
... on using systemic thinking in the development of an interactive model of services brand development Dr Hugo Skaalsvik can be contacted at: hugo.skalsvik@hih.no © Emerald Group Publishing Limited 2014 Interactive service brand model Service brand development Service branding...

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