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Keywords: Internet marketing
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Journal Articles
Journal:
Kybernetes
Kybernetes (2013) 42 (6): 888–905.
Published: 24 June 2013
...Khong Sin Tan; Siong-Choy Chong; Binshan Lin Purpose – This is a pilot study that aims to investigate the factors influencing the intention to use internet marketing among Malaysians and South Koreans, the two fast developing Asian countries with good internet infrastructure. Many businesses...
