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Keywords: Livestream e-commerce
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Journal Articles
Journal:
Kybernetes
Kybernetes (2026) 55 (1): 360–379.
Published: 10 October 2024
... Limited 2024 Emerald Publishing Limited Licensed re-use rights only Livestream e-commerce Platform supply chains AI livestream KOL livestream Network externality Since the introduction of Alibaba’s Taobao Live in May 2016, the market’s gross merchandise volume surpassed a trillion...
Includes: Supplementary data
