...Wentao Zhan; Wenting Pan; Yi Zhao; Shengyu Zhang; Yimeng Wang; Minghui Jiang Purpose The return behavior of customers has a great impact on the e-retail industry and has resulted in the emergence of return-freight insurance (RI). Additionally, customer loss aversion arising from returns affects e...

...Yue Yu; Ruozhen Qiu; Minghe Sun Purpose This work examines the joint pricing and ordering (JPO) decisions for a loss-averse retailer with quantity-oriented reference point (RP) effect under demand uncertainty. Design/methodology/approach The demand is assumed to be uncertain with the mean...

...Selim Aren; Hatice Nayman Hamamci; Safvan Özcan Purpose The aim of this study, the moderating effect of pleasure-seeking and loss aversion, was investigated in relation to the big five personality traits with regard to risky investment intentions. Design/methodology/approach In the study...

...Liang Wang; Tingjia Xu; Jie Chen Purpose The purpose of this paper is to study the decision-making behavior of the initiator and the participant under innovative and project-based tasks, respectively. It further explores the impact of the participant’s loss aversion and the initiator’s incentive...