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Keywords: Loyal consumers
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Journal Articles
Journal:
Kybernetes
Kybernetes (2025) 54 (9): 5241–5273.
Published: 06 May 2024
... profits, industry profits, and consumer surplus? How does the incumbent firm’s first-mover advantage affect the entrant firm’s market entry strategy? If there is a troublesome cost when loyal consumers switch to the other firm, what is the optimal market entry strategy of the entrant firm...
