Keywords: MACONT
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Journal Articles

Evaluating the challenges of digital transformation in sustainable financial services using an integrated Pythagorean fuzzy MACONT model

Arunodaya Raj Mishra, Pratibha Rani, Adel Fahad Alrasheedi, Ahmad M. Alshamrani
Journal: Kybernetes
Kybernetes (2026) 55 (7): 2801–2828.
https://doi.org/10.1108/K-10-2024-2682
Published: 27 March 2025
... ) , Digital transformation Pythagorean fuzzy set Sustainable financial services MCDM MACONT (3) P F W G ( β 1 , β 2 , . . . , β m ) = (   ∏ i = 1 m ( μ i ) λ i , 1 − ∏ i = 1 m ( 1 − ν i 2 ) λ i...
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Includes: Supplementary data
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