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Keywords: Maintenance of country image
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Journal Articles
Domestic tourism and the effects of behavioral changes, government-media trust and moderation of “maintenance of country image”: theoretical analysis
Available to Purchase
Journal:
Kybernetes
Kybernetes (2025) 54 (4): 2321–2344.
Published: 11 January 2024
... and the moderating role of maintenance of country image (MCI) for trustable word of mouth (WOM) creation. Using the snowball sampling technique, a structural equation modeling analysis (Smart PLS-4) was employed to analyze the data of 487 Chinese tourists. Findings Findings confirm that behavioral changes...
