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Keywords: Market-expansion effect
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Journal Articles
Journal:
Kybernetes
Kybernetes (2025) 54 (9): 5241–5273.
Published: 06 May 2024
... the mathematical conditions for the entrant to adopt either the traditional or the market expansion entry strategy and investigates the incumbent’s benefits and losses under different entry strategies. Findings The results show that when the market-expansion effect and the selling price ceiling are moderate...
