... Marketing systems Operational research Driven by the digital economy and e-commerce, people are attracted to online shopping. Buying products from online channels has become a fashion trend and a normal lifestyle. As a result, many manufacturers set up online sales channels, which can make...

... or correlation among the features and identify the evolving feature trend by integrating domain knowledge with data-driven approaches. The above study presents high-performances of UGC information extraction approaches and confirms the feasibility of market analysis through UGC. Web marketing Marketing...

...Ying Liu; Tang Wang Purpose This study aims to propose an integrated model based on the DeLone and McLean Information System Success Model (DMISS) to examine whether quality factors (system, service and information) can affect user satisfaction and performance of cloud-based marketing systems...

...Hamish Simmonds Purpose This paper aims to critically reflect on the growing systems orientation in marketing research and the approaches used to understand marketing systems. In response, the paper offers an integrative metatheory built on the ontic necessity and subsequently constitutive...