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Keywords: Marketplace mode
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Journal Articles
Private brand introduction and selling mode decision when considering risk aversion
Available to Purchase
Journal:
Kybernetes
Kybernetes (2025) 54 (2): 1082–1108.
Published: 09 November 2023
... selling mode decision, that is whether transform the selling mode from the wholesale mode to the marketplace mode, and PB introduction decision, that is, whether introduce the PB. Findings The results show that for the NBM, under certain condition, the NBM's selling mode decision is not affected...
