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Keywords: Mean-variance
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Journal Articles
The pricing strategy of dual-channel supply chain with risk-averse agents and heterogeneous preference consumers
Available to Purchase
Journal:
Kybernetes
Kybernetes (2022) 51 (4): 1413–1428.
Published: 15 June 2021
...Rufeng Wang; Zhiyong Chang; Shuli Yan Purpose The purpose of this paper is to investigate the pricing strategy and the impact of agents' risk preference in a dual-channel supply chain in which both agents are risk-averse. Design/methodology/approach The authors make use of the mean-variance...
Includes: Supplementary data
