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Keywords: Means-ends theory
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Journal Articles
Journal:
Kybernetes
Kybernetes (2022) 51 (2): 827–845.
Published: 17 June 2021
... interventions seeking to promote public transport. Originality/value Means-ends theory is proposed as an integrative cybernetic framework for the study of stakeholders’ (customers’) mental models. The empirical study is the first to concurrently and comparatively examine positive and negative means-ends...
