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Keywords: Mobile e-commerce
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Journal Articles
Study on the continuance intention in using virtual shoe-try-on function in mobile online shopping
Available to Purchase
Journal:
Kybernetes
Kybernetes (2023) 52 (10): 4551–4575.
Published: 02 June 2022
...Qianling Jiang; Chao Gu; Yan Feng; Wei Wei; Wang-Chin Tsai Purpose Mobile e-commerce has brought convenience to consumers. But for goods such as shoes, mobile e-commerce has failed to provide the same experience as consumers would have in physical stores, and that also causes problems for online...
