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Keywords: Money‐back guarantees
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Journal Articles
Journal:
Kybernetes
Kybernetes (2013) 42 (5): 815–830.
Published: 24 May 2013
...Lieh‐Ming Luo Purpose The paper aims to develop an alternative valuation model for money‐back guarantees (MBG) using a real‐option approach and examine the validity of the proposed model with an experimental design. This study attempts to address how retailers appropriately price MBG from...
