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Keywords: Multi-layer hypernetwork
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Journal Articles
Enhancing intelligent marketing systems: a multi-layer hypernetwork approach integrating evidence theory for influential node identification
Available to Purchase
Journal:
Kybernetes
Kybernetes (2026) 55 (6): 2452–2469.
Published: 14 January 2025
...Shuaifeng Guo Purpose This study proposes an intelligent marketing system model based on a combination of multi-layer hypernetworks and evidence theory, aiming to address the shortcomings of traditional marketing models in accurately identifying key nodes. We propose a new method to improve...
