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Keywords: Name fluency
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Journal Articles
Journal:
Kybernetes
Kybernetes (2023) 52 (10): 4229–4256.
Published: 31 May 2022
... of appropriate financial management strategies. Name fluency is a recognition-based heuristic-driven bias in which decision-makers rely on recognition and retrieval fluency when making judgments. It is also known as name-based behavioral bias (Itzkowitz and Itzkowitz, 2017). When information is easy...
