... by analyzing the competitive strategies of the two video platforms in the market. Findings The authors find that advertiser profitability, ad nuisance, video sensitivity and video creator network effects are important factors influencing the pricing strategy of video platforms. During positive market...

... decision-making for two-sided platforms in omnichannel. Design/methodology/approach This study builds a dual Hotelling model to capture the utility and network effects of customers and merchants on two-sided platforms. This study introduces the exposure effect and convenience effect of multihomed...

... three panel data models to examine the attention, promotion and network effect respectively. Findings In general terms, the authors obtain a positive relationship between mutual funds and green firms (attention effect). This positive relationship is conducted by the comparison of institutional...