... asymmetric market potential and network externality to evaluate their impact on a brand’s choice of livestream mode. Findings Several interesting and important results are derived in this paper. Firstly, it is found that AI livestream enables brands to leverage network externality and mitigate the market...

...Peng Xing; Meixia Wang; Junzhu Yao Purpose The paper aims to investigate the optimal service quality and pricing for a mobile application (App) service supply chain (SSC) and analyze the impact of network externality on App SSC members' utilities. After that, the corresponding management...

...Haowen Fan; Yulin Zhang Purpose This work aims to examine the quality disclosure strategy of sharing economy platforms with network externality, considering consumer risk aversion. Design/methodology/approach The game theory, sensitive analysis and numerical study are used herein...

...Asghar Afshar Jahanshahi Purpose – The purpose of this paper is to examine how network externalities impact on perception of environmental uncertainties. Design/methodology/approach – The source of sample comes from the Science & Technology Parks database, a major association...