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Keywords: Online channel mode
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Journal Articles
Journal:
Kybernetes
Kybernetes (2024) 53 (5): 1740–1762.
Published: 15 February 2023
...Bing Yang Purpose Motivated by the real-world practice that the boom of the online selling induces a higher product return as well, selecting which online channel mode indicates who takes ownership over the product and thus bears the loss of the product return. This paper aims to seek the optimal...
