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Keywords: Online recommendation
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Journal Articles
Advertisement recommendation based on personal interests and ad push fairness
Available to Purchase
Journal:
Kybernetes
Kybernetes (2019) 48 (8): 1586–1605.
Published: 23 October 2018
... recommendation and ad-push fairness together. With the proposed novel ad recommendation model, the authors can improve the ad click-through rate of ads with reasonable push fairness. The website provider can thereby increase the commercial value of advertising and user satisfaction. Online recommendation Ad...
