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Keywords: Online retailing
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Journal Articles
Journal: Kybernetes
Kybernetes (2025) 54 (6): 3296–3321.
Published: 27 February 2024
... and manufacturers. Online retailing has experienced rapid growth during the past decade. According to eMarketer, the global sales of the online market reached US$5.7 trillion in 2022, accounting for 19.7% of the total retail sales, with a 9.7% increase compared to 2021 (Liang and Ye, 2024). As reported...

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