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Keywords: Online shopping
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Journal Articles
Journal:
Kybernetes
Kybernetes (2023) 52 (12): 6440–6466.
Published: 19 September 2022
... behaviors, and 89% of consumers deem that contents of eWOM are unbiased from their ex ante online shopping experiences (AAR, 2017). Such phenomenon implies that eWOM could enhance consumers' utilities of products. The reason behind the fact can be interpreted from three facets: first, eWOM reflects...
