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Keywords: Online social networks
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Journal Articles
Journal Articles
Journal: Kybernetes
Kybernetes (2013) 42 (8): 1149–1165.
Published: 02 September 2013
... studied topic, but these days it has become particularly important because of its Web 2.0 and online social network application (Trusov et al., 2009). “eWOM” can overcome the traditional limitations of WOM, such as the fact that WOM often involves private conversations which can be difficult...

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