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Keywords: Pandemic fear
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Journal Articles
Consumers’ receptivity to mHealth technologies: a hybrid PLS–ANN approach
Available to Purchase
Journal:
Kybernetes
Kybernetes (2025) 54 (10): 5381–5402.
Published: 13 May 2024
..., performance expectancy, social influence, pandemic fear and trustworthiness positively influenced mHealth adoption intention, with the model demonstrating high predictive power from both the PLSpredict and ANN assessments. Research limitations/implications The importance–performance map analysis (IPMA...
