... of form – especially the distinctions of distinction/indication, system/environment, medium/form and information/utterance/understanding – to address the epistemological problems of traditional social science. Second, it explains how the paradox of circularity inherent in distinction-based forms becomes...

... reflexive accounts of observation. It shows that cybernetics is particularly suited to phenomena in which family and business recursively constitute, irritate and transform one another through communication, feedback, conflict, paradox and observation. Design/methodology/approach The article reviews...