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Keywords: Platform supply chains
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Journal Articles
Journal:
Kybernetes
Kybernetes (2026) 55 (1): 360–379.
Published: 10 October 2024
... (AI) and key opinion leader (KOL) livestream on the profitability of brands and the platform, incorporating the effects of horizontal interactions to identify the optimal livestream mode. Design/methodology/approach This paper develops a model of a platform supply chain involving two brands...
Includes: Supplementary data
