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Keywords: Playful-consumption experiences
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Journal Articles
Hedonic consumption of virtual rides entertainment service: a multi-method perspective: SEM and fsQCA
Available to Purchase
Journal:
Kybernetes
Kybernetes (2025) 54 (14): 7548–7572.
Published: 20 August 2024
..., the root causes underlying this phenomenon still need to be discovered as to why people use interactive virtual rides (vrides) entertainment services, especially when incorporating the hedonic consumption perspective (i.e. playful-consumption experiences). Considering the knowledge gap in the vrides...
