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Keywords: Poverty-alleviating products
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Journal Articles
Journal:
Kybernetes
Kybernetes (2025) 54 (1): 568–584.
Published: 02 November 2023
...Fei Zou; Yanju Zhou Purpose The goal of this study is to investigate the mediating effect of referral rewards on consumer willingness to recommend poverty-alleviating products and to identify the most effective referral rewards for incentivizing consumers to recommend poverty-alleviating products...
