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Keywords: Precision marketing
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Journal Articles
Journal:
Kybernetes
Kybernetes (2023) 52 (10): 4495–4530.
Published: 31 May 2022
... This paper provides a tool for decision-makers and marketers to segment a market quickly, which can help them grasp consumers' activity, loyalty, purchasing power and other characteristics in a target market timely and achieve the precision marketing. Originality/value This study is the first...
