Keywords: Price competition
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Journal Articles
Journal Articles
Journal: Kybernetes
Kybernetes (2016) 45 (5): 744–759.
Published: 03 May 2016
... with valuable suggestions in making advance selling decisions. Originality/value – The paper is among the first to investigate the impact of product diffusion effect on a firm’s advance selling strategy in a competitive setting. © Emerald Group Publishing Limited 2016 Price competition Advance...

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