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Keywords: Product diffusion
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Journal Articles
Journal:
Kybernetes
Kybernetes (2016) 45 (5): 744–759.
Published: 03 May 2016
...Xuemei Li; Xiaoyan Xu; Yanhong Sun Purpose – The purpose of this paper is to study the advance selling strategies for oligopolists when considering the product diffusion effect. Design/methodology/approach – The authors consider a market that composes of two competitive sellers who...
