... number of online reviews for products emerge on many e-commerce websites and influence consumers’ purchasing decisions. The purpose of this study is to propose a method for product selection considering consumer’s expectations and online reviews to support consumers’ purchasing decisions. Design...

..., a product selection support system prototype is designed and developed to support the purchase decisions of consumers. Findings To help consumers select desirable products efficiently, it is necessary to develop a product selection method based on the online ratings of alternative products and consumer...