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Keywords: Purchase behavior
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Journal Articles
Journal:
Kybernetes
Kybernetes (2023) 52 (12): 6440–6466.
Published: 19 September 2022
... 2022 29 08 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Electronic word-of-mouth (eWOM) Advertising Rebates Online shopping Purchase behavior As Chiu et al. (2018) point out that advertising and eWOM are two...
