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Keywords: Purchase behavior
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Journal Articles
Journal:
Kybernetes
Kybernetes (2023) 52 (12): 6440–6466.
Published: 19 September 2022
... advertised and offered rebates to consumers simultaneously in the first period. For the extended model ER-A, a rebate scheme was implemented in the first period, and advertisement launched in the subsequent period. Then the utility models characterizing consumers' purchase behavior were utilized...
