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Keywords: RFM analysis
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Journal Articles
Journal:
Kybernetes
Kybernetes (2016) 45 (7): 1129–1157.
Published: 01 August 2016
... intelligence methods, including k-means clustering, Apriori association rule mining (ARM) and neural networks. The main idea was that customer clusters are better enhanced when segmentation processes are based on RFM analysis accompanied by demographic data. Weighted RFM (WRFM) and unweighted RFM values/scores...
