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Keywords: RFM theory
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Journal Articles
Journal:
Kybernetes
Kybernetes (2023) 52 (10): 4495–4530.
Published: 31 May 2022
... Publishing Limited Licensed re-use rights only Precision marketing RFM theory Mini-batch k-means algorithm Chameleon algorithm Chinese wine market Market segmentation theory has been widely used to guide enterprises' marketing activities since it was first put forward in 1956 (Smith, 1956...
