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Keywords: Reader-response theory
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Journal Articles
Journal:
Kybernetes
Kybernetes (2024) 53 (2): 709–733.
Published: 11 September 2023
...Xiaodong Li; Zhiwen Liu; Bengang Gong; Ai Ren Purpose Consumers have pervasively relied on mobile reviews in digital economy. However, little knowledge exists regarding how customers adopt several mobile reviews to make purchasing decisions. With the assistance of reader-response theory...
