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Keywords: Referrals
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Journal Articles
Journal:
Kybernetes
Kybernetes (2013) 42 (8): 1149–1165.
Published: 02 September 2013
...Jorge Arenas-Gaitan; Francisco Javier Rondan-Cataluña; Patricio Esteban Ramírez-Correa Purpose – The main aim of this work is to explore the mechanisms that promote the transmission and reception of online opinions (electronic word-of-mouth (eWOM) and referrals) by travel services buyers...
