... findings extend knowledge on consumer ethics, regulatory focus and green behaviors and offer practical insights into remanufactured industry. This research acknowledges a few limitations and offers recommendations for upcoming scholars. Originality/value This work uses the regulatory focus theory...

... on both orientations simultaneously. Ambidexterity Regulatory focus Assessment orientation Locomotion orientation Ambidexterity is often conceptualized at the organizational level. It refers to the balance between an organization’s explorative and exploitative activities (March, 1991...