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Keywords: Relationship marketing
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Journal Articles
Artificial intelligence in customer retention: a bibliometric analysis and future research framework
Available to Purchase
Journal:
Kybernetes
Kybernetes (2024) 53 (11): 4863–4888.
Published: 31 July 2023
... effective CR strategies in CR. 13 02 2023 09 06 2023 10 07 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence Customer retention Relationship marketing Systematic literature review Bibliometric analysis...
