Keywords: Restaurant businesses
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Journal Articles

Congruent internal marketing efforts to reduce turnover intentions among restaurant employees in the midst of COVID-19

Orhan Uludag, Dokun Oluwajana, Emmanuel Ekanem
Journal: Kybernetes
Kybernetes (2023) 52 (7): 2347–2370.
https://doi.org/10.1108/K-03-2022-0478
Published: 12 January 2023
.... The results show that internal marketing practices positively and significantly affect turnover intention. However, restaurant managers should ensure effective internal marketing practices. In addition, restaurant businesses primarily experienced high turnover intentions due to the lack of adequate support...
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