... uncertainty Retailer competition From the aforementioned literature, review manipulations arouse consumer suspicion and distrust in online reviews, and the untrustworthy reviews decrease the consumers’ purchase intention. All these studies explore consumer suspicion of online reviews from...

... of the manufacturer with retail competition in a two-period supply chain. Design/methodology/approach By utilizing the game theory, this study developed a cooperative advertising model that considers the element of retailer competition in a two-period supply chain. Findings The main results of this study...