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Keywords: Salience
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Journal Articles
Journal:
Kybernetes
Kybernetes (2019) 48 (8): 1894–1912.
Published: 14 November 2018
...Samra Chaudary Purpose The paper takes a behavioral approach by making use of the prospect theory to unveil the impact of salience on short-term and long-term investment decisions. This paper aims to investigate the group differences for two types of investors’ groups, i.e. individual investors...
