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Keywords: Service branding
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Journal Articles
Journal:
Kybernetes
Kybernetes (2014) 43 (8): 1209–1223.
Published: 26 August 2014
...Dr Mourad Oussalah and Professor Ali Hessami; Hugo Skaalsvik; Bjørn Olsen Purpose – The purpose of this paper is to suggest an interactive model of service brand development. Design/methodology/approach – The design employed in the research represents a holistic and systemic approach...
