... contexts undergoing digital transformation. Design/methodology/approach An exploratory qualitative study employing signaling theory across six Saudi semi-government organizations. Data were collected through dual complementary sources: 356 employee comments extracted from internal electronic...

... to the sample covering a single national context. Researchers are encouraged to test the proposed approach further on other countries' data by using the compiled lexicons. Originality/value The study aims to expand the domains of signaling theory and market valuation by providing new insights...