...Xue Yang Purpose This study aimed to examine the impact of social influence and personal attitudes on users’ continuance intention. Based on social influence theory, this study developed a theoretical model to explore what factors can influence users’ social network sites continuance intention...

... of online social services and user behaviour appears to have potential for unveiling the structures of social network sites members and designing successful strategies for prospective community managers. Originality/value This is the first study to the author’s knowledge that empirically tests a theory...