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Keywords: Social physics
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Journal Articles
Journal:
Kybernetes
Kybernetes (2018) 47 (3): 605–635.
Published: 06 February 2018
... In this paper, 4 aspects and 17 factors influencing IING adoption were generalized. Based on the theory of social physics, an agent-based simulation model, introducing physical energy theory to depict consumer’s decision-making, was built. An agent’s kinetic energy reflects the agent’s perceived effect of mass...
