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Keywords: Strategic alliances
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Journal Articles
Estimating the value of corporate co‐branding synergies
Available to Purchase
Journal:
Kybernetes
Kybernetes (2012) 41 (1-2): 239–253.
Published: 02 March 2012
...Gaspar Mora; Wei‐Lun Chang; Kuan‐Chi Chang Purpose The purpose of this paper is to discuss corporate co‐branding value and create the model of evaluating co‐branding value. The connotation of the model is to consider the compatibility of strategic partners such as strategic alliance compatibility...
Journal Articles
Hierarchy orientation in equity alliances: core capabilities perspective
Available to Purchase
Journal:
Kybernetes
Kybernetes (2011) 40 (5-6): 685–696.
Published: 14 June 2011
... Publishing Limited 2011 Cybernetics Acquisitions and mergers Competences Strategic alliances Control Companies are complex social, economic and technical systems which nowadays cooperate and compete at the same time (coopetition) in order to achieve strategic objectives. Owing to ever...
