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Keywords: Strategic orientation
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Journal Articles
Unlocking the complementary effects of multiple strategic orientations on firm performance: an interplay of entrepreneurial, sustainability and market orientation
Available to Purchase
Journal:
Kybernetes
Kybernetes (2024) 53 (6): 1939–1957.
Published: 28 February 2023
...Hafiz Muhammad Usman Khizar; Jawad Iqbal; Junaid Khalid; Zahid Hameed Purpose This study aims to investigate how the interplay of multiple strategic orientations influences the growth-based performance of small and medium enterprises (SMEs). The authors have specifically examined the direct...
Journal Articles
Entrepreneurial responsible orientation in small and medium businesses: the case of Pakistan
Available to Purchase
Journal:
Kybernetes
Kybernetes (2023) 52 (10): 4340–4356.
Published: 26 May 2022
...Hafiz Muhammad Usman Khizar; Jawad Iqbal Purpose The identification of a successful mix of strategic orientations is a big challenge for corporate sustainability and management research. To this end, the purpose of this paper is to explore and analyze the interrelationships among multiple variants...
